American whiskey brand Jack Daniel’s has shortlisted the
three finalists in the search for a Kenyan brand ambassador conducted through
the gentlemen wanted campaign.
The campaign that was launched in May this year received
over 2,000 applications that underwent rigorous processing by a panel of judges
and observers to narrow down to the three finalists.
“When we launched the gentlemen wanted campaign two months
ago we received an overwhelming number of applications and we are pleased to
report that we are down to the final three. We are now calling on the public to
help us select the best of the three by voting through our Facebook page”, said
Zara Kuria, Jack Daniel’s Kenya brand manager.
The Gentlemen Wanted campaign was targeted at charismatic
Kenyans above 21 years with the ability to embody the spirit of the brand and
its values of authenticity, independence and integrity.
The first selected group comprised of 100 of the best
applicants who were then narrowed down to top the 24.
The top 24 were then invited to attend one on one interviews
where they were given the opportunity to convince a panel of judges,
including Sports Star Humphrey Kayange and Actress and Media Personality Eve
D’Souza on why they should be Kenya’s Jack Daniel’s Brand Ambassador.
The voting phase started on the 18th of July and closes on
31st July, after which the winner will be announced. The ambassador will then
travel to the Jack Daniel’s distillery in Lynchburg Tennessee, USA,
where he will be shown the same whiskey making process that Jack himself used,
before heading back to Kenya to officially take up his role".
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