Friday, 19 January 2018
Cîroc Vodka, a brand under the global Diageo family of reserve brands brings to life their new marketing Campaign Cîroc Glow That was launched at the 40 Forty Lounge in Nairobi. The brand has partnered with Fashion Blogger Joy Kendi and renowned DJ G-Money to push the brand to the brands Target market.
Already, innovative marketers have shifted their investment focus to social media and the more disruptive and collaborative brand communications tactics as priority investments that would cut through the noise and deliver lasting impact on the relevant authoritative conversations for their products.
Thursday, 18 January 2018
Maisha Magic East in keeping in line with its promise to launch 15 new shows in one year is set to roll out yet another riveting Swahili Telenovela, Selina, which is guaranteed to captivate its viewers.
Selina, which makes its debut on Maisha Magic East on Monday, 15th January 2018, is a classic Cinderella-like story that combines the romance of the fairy-tale with the relevant social issue of educating the girl child. The show depicts the life of Selina, a 19 year-old girl, who is taken to work in a wealthy city home by her two-faced rural stepmother, Kristina. Kristina brainwashes Selina, convincing her to leave her family and education behind to work as a housemaid in order to support her family, her sickly father and her younger step-brother and sister. Kristina is simply looking to make some easy money from Selina. All the drama unravels when Selina falls for the youngest son of the house where she is deployed to work.
Selina promises dramatic and emotional instances played out by a cast ensemble of seasoned as well as upcoming talent in the industry. Talent in the new series includes popular as well as upcoming local talent from the region. These include multi-talented artist, Pascal Tokodi, who stars as Nelson the rich, young boy who falls in love with Selina, played by Maisha Magic’s new talent discovery Celestine Gachohi. Seasoned and award winning stars Abel Amunga and Alex Khayo among others make for a riveting drama in this trail-blazing TV nugget. In giving an age difference, the social circumstances between the protagonists, the show makes the seemingly hopeless romance more impossible to achieve… and hopefully, leave it on a hook for a second season.
Selina tag line in Swahili is Ua la kijijni, mwiba mjini loosely translated to mean an innocent village beauty that becomes the thorn and a curse in the city.
Selina will air every Monday – Friday at 7.30pm EAT on Maisha Magic East on DStv channel 158 and GOtv channel 4.